Research & Foundation
- Stakeholder & Executive Interviews
- Brand & Business Health Audits
- Competitive Intelligence & Benchmarking
- Consumer Perception & Cultural Insights
Services · Strategy · Systems
Bring your brand.
Align your growth.
We connect brand strategy, marketing, sales, customer experience and technology into one growth system, built around your business, not a list of disconnected services.
Who you’ll work with
Meet your
growth architect.
Mohammed Murtaza, founder of Align MarTech. I build practical systems that help businesses align their brand, marketing, sales and technology to grow.
If my client makes money, I make money.
Book a brand check ↗What we do
Capabilities that
work together.
Open each key to explore the scope, capabilities, metrics and ROI signals.
01BrandBrand Strategy, Identity & Governance
Clarify what your brand stands for, why customers should choose you, and how the brand should show up consistently across every touchpoint.
What we do
- Research
- Strategy
- Identity
- Expression
- AI Guardrails
- Deployment
Capabilities in depth
Brand Strategy
- Brand Purpose, Essence & Vision
- Market Positioning & Value Proposition
- Core Values & Organizational Philosophy
- Brand Architecture & Portfolio Strategy
Identity Design
- Naming Architecture & Tagline Development
- Logo System & Visual Mark Creation
- Color Palette & Typography Specifications
- Corporate Stationery & Digital Style Guides
Expression & Materials
- Structural Packaging & Unboxing Design
- Marketing Collateral & Pitch Briefs
- Environmental Graphics & Retail Spaces
- Employer Branding & Internal Playbooks
AI Brand Compliance
- Automated Brand Guardrail Audits
- Computer Vision Logo & Palette Screening
- Tone of Voice & Archetype Scoring
- Legal & Claim Verification Engine
Deployment & Systems
- Tokenized Figma & Code Design Systems
- Interactive Cloud Brand Portals
- Modular Presentation & Collateral Templates
- Phased Multi-Channel Rollout Management
Key metrics
- Brand awareness and recall
- Message comprehension
- Consideration and preference
ROI signals
- More qualified enquiries
- Stronger conversion over time
- Less brand inconsistency
How value is assessed
Establish a baseline, then track awareness, consideration, qualified demand and conversion before and after the work.
02MarketingIntegrated Marketing & Campaigns
Bring channels, content and campaigns under one strategy so that every activity supports a clear audience, offer and business objective.
What we do
- Advertising
- PR & Media
- Dynamic Content
- Video & Motion
- Activations
- Attribution
Capabilities in depth
Omnichannel Campaigns
- Unified Multi-Touch Campaign Strategy
- Cross-Channel Message Alignment
- Print, Radio & Outdoor (OOH) Production
- Performance Media Buying & Placement
PR & Reputation
- Media Relations & Editorial Outreach
- Thought Leadership & Press Syndication
- Influencer & Creator Partnerships
- Crisis Communication & Brand Protection
AI Dynamic Collateral
- Watermarked PDF Brief Generators
- Dynamic Tech Specification Sheets
- Client-Specific Proposal Synthesis
- Personalized Promotional Engine
Video & Motion AI
- Static-to-Motion Social Reels (3s–6s)
- AI Case Study Video Synthesis
- 3D Renders & Product Motion Shorts
- High-Impact Commercial Explainers
Offline & Experiential
- BTL Activations & On-Ground Pop-Ups
- Trade Show Booth & Experience Design
- Direct Mail & Custom Physical Kits
- Event Sponsorship Integrations
Analytics & Optimization
- Multi-Touch Attribution Modeling
- Conversion Rate Optimization (CRO)
- Heatmaps & Usability Behavioral Testing
- Real-Time Campaign ROI Dashboards
Key metrics
- Reach and engagement
- Click-through rate
- Cost per lead
ROI signals
- Cost per acquisition
- Campaign-attributed revenue
- Marketing contribution margin
How value is assessed
Connect campaign spend to leads, sales and contribution wherever reliable tracking is available.
03Go-To-MarketGo-to-Market, Sales & Lead Systems
Translate strategy into market entry, focused demand generation, practical sales enablement and a more disciplined path from enquiry to customer.
What we do
- ICP & Intent
- Synthetic Personas
- Proposal AI
- Vector RAG
- Lead Escalation
- Channel Shift
Capabilities in depth
ICP & Intent Targeting
- AI Match Against Historical CRM Data
- Third-Party Buyer Intent Signal Tracking
- High-Value Decision Maker Targeting
- Account-Based Marketing (ABM) Setup
Synthetic Persona Testing
- Pre-Testing Copy on Simulated Buyer Models
- Objection Point Identification
- Click-Through & Resonance Scoring
- Ad Spend Risk Mitigation
Adaptive AI Proposals
- Conversational Requirement Gathering
- Instant Custom Proposal Rendering
- Dynamic Matrix Pricing Models
- Automated Contract Assembly
Vector RAG Retrieval
- Instant Archival Portfolio Querying
- CAD & Technical Spec Indexing
- Live Sales Call Knowledge Assist
- Enterprise Project Memory Bridge
Confidence Lead Routing
- Automated Qualification & Scoring
- High-Intent Lead Human Escalation
- Synthesized Brief Generation for Reps
- Autonomous Routine Query Resolution
Channel-Shift Strategy
- Aggregator Commission Reduction
- Direct Ordering & WhatsApp Conversions
- Direct Booking Engine Integration
- Margin Expansion Workflows
Key metrics
- Qualified leads
- Lead-to-opportunity rate
- Sales cycle length
ROI signals
- Customer acquisition cost
- Win rate and deal value
- Pipeline contribution
How value is assessed
Measure funnel conversion, pipeline quality, sales velocity and acquired-customer economics against a baseline.
04MarTech + AIMarTech, AI & Automation
Reduce repetitive work and connect customer touchpoints through appropriately scoped CRM, marketing automation, AI-assisted workflows and integrations.
What we do
- CRM & CDP
- POS Data Bridges
- AI Support Agents
- Tax Reconciliation
- Marketing Automation
- Personalization
Capabilities in depth
CRM & CDP Unification
- Salesforce, HubSpot & Zoho CRM Setup
- Customer Data Platform (CDP) Unification
- Real-Time 360° Customer Profile
- Siloed Data Source Consolidation
POS & Data Bridges
- Microservice Middleware Development
- POS, Aggregator & ERP Direct Bridges
- Accounting & Inventory Synchronization
- Custom API Integration Pipeline
Multimodal AI Service Agents
- 24/7 Context-Aware Customer Concierge
- WhatsApp & Chat Triage Automation
- Post-Interaction Check-In Sequences
- Negative Sentiment Manager Alerts
Financial & Tax Prep AI
- Automated Multi-Channel Transaction Matching
- Payment Gateway vs POS Payout Matching
- Automated GST/Tax Slab Reconciliation
- Daily Financial Discrepancy Audits
Marketing Automation
- Multi-Channel Lifecycle Nurturing
- Behavioral Email & Push Triggers
- SMS & WhatsApp Automated Journeys
- Dynamic Lead Scoring Engine
Personalization Engine
- Real-Time Dynamic Website Experiences
- Predictive Next-Best-Action Prompts
- E-commerce AI Recommendation Rules
- Segment-Specific Promotional Delivery
Key metrics
- Response and resolution time
- Workflow completion rate
- Lead follow-up speed
ROI signals
- Hours saved
- Cost per processed enquiry
- Fewer missed follow-ups
How value is assessed
Compare time, cost and error rates before and after implementation, including software and maintenance costs.
05DigitalWeb, Search & Digital Experience
Create useful digital touchpoints that communicate value clearly, help customers take the next step and support discovery across search and digital channels.
What we do
- SEO & Web
- Social Media
- PPC & Paid Ads
- Community
- Social Commerce
- Performance
Capabilities in depth
Web & Search Optimization
- Technical & On-Page SEO
- High-Converting UX/UI Web Design
- Intent Keyword Content Strategy
- Core Web Vitals Speed Audits
Social Content Creation
- Short-Form Reels, Shorts & TikToks
- Custom Carousel & Graphic Design
- Platform-Specific Algorithm Copywriting
- Editorial Calendar Management
PPC & Paid Social
- Google Search & Shopping Ad Management
- Meta (Instagram/FB) Targeted Ads
- LinkedIn B2B Lead Gen Campaigns
- Retargeting & Pixel Tracking Setup
Community & Listening
- 24/7 Social DM & Comment Engagement
- Brand Sentiment & Listening Analytics
- Community Moderation & Protection
- Audience Growth Strategies
Social Commerce
- Instagram & Facebook Shop Setup
- In-App Frictionless Checkout Flows
- Product Tagging & Catalog Sync
- Creator Commerce Integration
Performance Metrics
- ROAS & CPQL Executive Reporting
- Cost Per Acquisition (CAC) Audits
- Engagement & Reach Intelligence
- Monthly Strategic Growth Reviews
Key metrics
- Relevant organic traffic
- Landing-page conversion
- Enquiry completion rate
ROI signals
- Cost per qualified enquiry
- Revenue influenced by web
- Conversion uplift
How value is assessed
Monitor qualified traffic, user journeys, conversion rates and attributable business outcomes—not visits alone.
06ExperienceEvents, Experiential & Sponsorship
Connect live experiences to brand and business objectives through event positioning, audience acquisition, sponsorship propositions and integrated pre-, live- and post-event communications.
Key metrics
- Registrations and attendance
- Qualified leads captured
- Sponsor engagement
ROI signals
- Cost per attendee or lead
- Sponsorship revenue secured
- Post-event pipeline and sales
How value is assessed
Track event-attributed leads, sponsor deliverables and follow-up outcomes. Production and on-ground operations are scoped separately.
Our working model
Clear scope. Coordinated expertise.
Measured outcomes.
- 01Discover
Understand the business, audience, challenge and baseline.
- 02Architect
Align strategy, scope, specialists, timeline and success measures.
- 03Activate
Deliver through AI-enabled workflows and the right professionals.
- 04Measure
Review agreed KPIs, costs, conversion and operational impact.
- 05Optimise
Learn, refine and prioritise the next highest-value action.
Start a conversation
Let’s align the work with the outcome.
Tell us the number you want to move. We will reply within one working day.