About

The people behind the system.

Align MarTech is a founder-led growth consultancy in Bengaluru.

Our story

From an idea in 2008 to MarTech in 2026.

Align began as an idea in 2008 under the name Align Integrated Marketing Services: a belief that brand, marketing and sales should work as one system, not as separate departments.

In 2026, as marketing and technology became inseparable, it became Align MarTech. The belief is the same. The tools, and the ability to measure, are finally good enough to prove it.

Founder’s message

Mohammed Murtaza
Growth Architect

Most businesses do not have a marketing problem. They have an alignment problem. The brand promises one thing, sales says another and the customer experiences a third.

I started Align MarTech to fix that: to design growth as a system, measure it honestly, and use technology and AI to make good people more effective, never to replace the judgement and care that customers expect.

Mohammed Murtaza
Growth Architect, Align MarTech

Our philosophy

Four beliefs we work by.

Metrics first

Every project starts with the numbers that matter to you.

One system

Brand, marketing, sales, experience and technology reinforce each other.

Governed brands

Consistency is designed, owned and checked, including in AI.

Human-led, AI-assisted

AI speeds the work. People make the decisions.

Team & partners

Founder-led, partner-supported.

Align MarTech is founder-led. When a project needs specialist skills, we work with trusted partners and introduce them by name, with their permission.

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Let’s align your growth.

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